課程概要


				回上一層

	消費者心理學(SOPS419) 課程概要

	中文概要
	本課程設計採理論與實務並重，透過老師講授、個人經驗分享、個案問題探討、小組報告等多元化教學方式讓上課學生瞭解消費行為與心理學之間的串連，藉由消費者的內在心理與外在行為，探討消費行為概念與模式的產生，及其間所形成之脈絡關係；此外，亦希望透過活動的設計，讓學生從日常消費行為中學習消費行為的諸多觀念與實務作法。
	英文概要
	At present, the study on consumer psychology covers a wide area, whose magnitude is so huge that requires not only marketing but also psychology concept, and meanwhile, it also comes to sales force increasing assistance on the marketing research. Therefore, the curriculum of consumers’ psychology will be based on two scholarly principles: psychology and marketing, and on an emphasis on the integration and application of a diverse range of sciences of advertising, economics, demography, social psychology and other core subjects to pursue its goals that students will be able to make practical application of these specialized knowledge. The course is designed to seek lively interactive classes that maximize students’ participation, which includes lecture, panel discussion, case study and experience sharing, and through the experience of writing a final project report will give students a good theoretical grounding in consumer psychology research, as well as enable them to be familiar with real-world procedures for consumer behavior.
	※為加強推動保護智慧財產權觀念，請勿於合理使用範圍外，非法影印或重製書籍以免觸法。

回上一層