課程概要


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	方案設計與評估(SOPS423) 課程概要

	中文概要
	教導學學生針對個人、企業或社會問題，規劃、執行與撰寫解決問題的方案，具體地說將透過老師說明與學生分組討論(或作業)，鍛鍊學生解決問題方案規劃能力，也就是學會以科際整合的社會心理學觀點，規畫行銷(含網路或數位行銷)、廣告、公關活動、節目、紀錄片(或微電影)、網路(或數位)遊戲、創業、企業教育訓練、文教活動與婚友活動等方面的方案，進而撰寫提案報告並有效成功的向訴求對象提報。
	英文概要
	Teach school students for personal, corporate or social problems, planning, implementation and writing solutions to the problem, particularly through teacher instructions and students to discuss (or job), exercise program planning skills students to solve problems, that is, learn to Section interdisciplinary social psychology perspective, planning marketing (including Internet or digital marketing), advertising, public relations activities, programs, documentaries (or micro-film), network (or digital) games, entrepreneurship, corporate education and training, cultural and educational activities singles activities and other aspects of the program, and then write a successful proposal to the report and to effectively appealing reported.
	※為加強推動保護智慧財產權觀念，請勿於合理使用範圍外，非法影印或重製書籍以免觸法。

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